Psychological studies have consistently shown that it’s very difficult to compare and contrast the attributes of more than about seven different things. When faced with the cognitive demands of choosing, people often become overwhelmed and frustrated. As a result, they may forgo the choice altogether, reach for the most familiar option, or make a decision that ultimately leaves them far less satisfied than they had expected to be.
Content: Quotation
Authors: Kanika Agrawal, Sheena Iyengar
Source: strategy+business
Subjects: Customer Related, Marketing / Sales, Personality / Behavior
Authors: Kanika Agrawal, Sheena Iyengar
Source: strategy+business
Subjects: Customer Related, Marketing / Sales, Personality / Behavior
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