Remember that old adage about a leader being someone who will take you to places you would never go on your own. Well, if you allow them to, customers will do that for you. If you really listen, they will tell you exactly where you are as a business. They tell you the painful truth, they are not worried about careers or promotion and they don’t hide bad news. They will also tell you exactly where you need to go if you want satisfied and loyal customers. What’s more – if you try – they will support you all the way. Now if that isn’t great leadership, I don’t know what is.