Sir William Castell

It’s clear to me that you can never have a single culture in an international company. Cultures are molded by countries, by fiscal systems, by the systems people work in—they’re different from the West Coast to the East Coast of the United States, and they’re different in Sweden, Norway and Japan. Anyone who believes they can impose a single corporate culture across a global company is in my view wrong. But what can be agreed is a common set of values so that people understand what is required of them in terms of their behavior, how they will be rewarded, and what the important issues are for the merged entity.

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