A noble corporate purpose — that is, one aimed at doing something good in the world … is best found at the intersection of four areas: the human needs the company would like to address; the company’s unique capabilities; what the company’s employees are passionate about; and how the company can create economic value. Exploring these areas and their intersection requires solid fact finding and analysis. The process will also be way more effective if it engages a broad range of team members.
Content: Quotation
Author: Hubert Joly
Source: Harvard Business Review
Subjects: Goals, Management, Organizational Behavior
Author: Hubert Joly
Source: Harvard Business Review
Subjects: Goals, Management, Organizational Behavior
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