Television spots, word-of-mouth, viral ads. Marketing managers have more options at their disposal than ever before. But how to decide? Harvard Business School professors Sunil Gupta and Thomas Steenburgh offer a way for managers to conceptualize the most effective approach.
Content: Article
Authors: Sunil Gupta, Thomas Steenburgh
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
Authors: Sunil Gupta, Thomas Steenburgh
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
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