142 Posts found for Source: Darwin Magazine

Showing results 121 to 140

Christopher Locke

author of “Gonzo Marketing: Winning Through Worst Practices”

Content: Thought Leader | Source: Darwin Magazine | Subject: Management

The Buck Starts Here

Behind the scenes of e-business there’s a complex process that is vital to the success of a company. This article talks about the important elements of e-commerce infrastructure–from the ABCs of URLs to asking the right questions.

Editor’s Note: This article is very elementary so if you already have the basics covered don’t bother…

Content: Article | Author: Christopher Lindquist | Source: Darwin Magazine | Subject: IT / Technology / E-Business

Green Is Good

Buying environmentally friendly technology isn’t just for the tree-huggers—it’s for everyone who wants to make a profit.

Content: Article | Author: Meg Mitchell Moore | Source: Darwin Magazine | Subject: Social Responsibility (ESG)

Classic Outsourcing Blunders

“…the basic concept is outsourcing. And seeing as we’ve had a quarter century to work out the kinks, you’d think that by now it would be a trouble-free, fill-in-the-blanks process. But you’d be wrong. Outsourcing, it seems, is one place where it’s a snap for history to repeat itself-with some calamitous results. While many companies have undoubtedly saved money, several others have seen costs spiral, … [ Read more ]

Content: Article | Author: Lauren Gibbons Paul | Source: Darwin Magazine | Subjects: Outsourcing / BPO, Strategy

Defense Against Dark Arts

“Many corporate executives have a faulty understanding of just how to go about doing the kind of intelligent intelligence gathering that will keep them one step ahead of the competition. While corporate CI [competitive intelligence] units need to know the arsenal of dirty tricks competitors might use against them, specialists say they should also understand that good competitive intelligence can often be accomplished without resorting … [ Read more ]

Content: Article | Author: Alison Bass | Source: Darwin Magazine | Subject: Competitive Intelligence

Do You Really Need a Customer Czar?

Article takes a look at the new mini-trend of companies adding chief customer officers and offers some pros and cons as well as some thoughts on whether a CCO makes sense for your company.

Content: Article | Author: Steve Ulfelder | Source: Darwin Magazine | Subjects: Customer Related, Management

Harrah’s Knows What You Did Last Night

This interesting article can be thought of as an industry piece (Gambling), a marketing piece (how a company/industry famous for poor service and nonexistent customer loyalty turned things around), and an IT piece (the undertaking discussed was major in IT terms). Worth a read.

Editor’s Note: read “Gambling on Customers” in The McKinsey Quarterly, which interviews Harrah’s CEO Gary Loveman
Content: Article | Author: Meredith Levinson | Source: Darwin Magazine | Subjects: Best Practices, Marketing / Sales | Industry: Gambling

The Laws of Nature

Information systems – even the ones with all the right technologies – often fail for reasons related to human behavior and culture. Information itself – or more specifically, how it is given meaning – is a highly social construction. Tom Davenport offers these Ten Commandments of Organizational Computing to deal with the organizational and human side of computing.

Content: Article | Author: Thomas H. Davenport | Source: Darwin Magazine | Subjects: IT / Technology / E-Business, Management

Your Good Name

Are there nattering nabobs of negativism you aren’t aware of in the chat rooms and on the message boards? Are rating and review services like BizRate, Gomez Advisors and Open Ratings chiseling away at your once-solid, once-gleaming reputation? This article discusses why you ought to regularly convene a team to conduct Internet reputation management.

Content: Article | Author: Scott Kirsner | Source: Darwin Magazine | Subjects: Customer Related, Management