Among advertising sequences, there’s a gold standard to build brand appeal in consumers’ minds.
Content: Article
Authors: Albert Valenti, Gokhan Yildirim, Koen Pauwels, Marc Vanhuele, Shuba Srinivasan
Source: IESE Insight
Subjects: Advertising, Marketing / Sales
Authors: Albert Valenti, Gokhan Yildirim, Koen Pauwels, Marc Vanhuele, Shuba Srinivasan
Source: IESE Insight
Subjects: Advertising, Marketing / Sales
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