Claudine Gartenberg [Archive.org URL]

As … Viktor Frankl noted in his writings, we are motivated not so much by money or material objects as by a fundamental need for meaning in our lives, which may come from family, religion, our vocation or something else that acts as the modal force of who we are as individuals. Now, taking that insight and expanding it to companies in the shared sense, the notion of purpose becomes: How do we share this sense of meaning? What is the endeavor that we’re doing together?

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