You’re trying to understand what makes something successful, but you’re only studying successful things. But of course, most of the things that successful people do are also done by unsuccessful people. So all successful people have breakfast, right? Maybe having breakfast is the key to being successful. Well, it turns out that’s not a very predictive feature. But you already know that if you study successful people and unsuccessful people. You have to have a total sample of the population.
Author: Duncan Watts
Source: Kellogg Insight
Subjects: Best Practices, Management