284 Posts found for Source: MarketingProfs

Experts lay out the rules of writing powerful content that will pull readers or customers into your site.

Content: Article | Author: Ann Handley | Source: MarketingProfs | Subject: Marketing / Sales

The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.

Content: Article | Author: Sean D’Souza | Source: MarketingProfs | Subject: Marketing / Sales

A tradeshow might be part of your growth strategy by helping your sales teams to generate leads. It might also be viewed as part of your awareness strategy to attract alliances, partners, potential buyers, and to awaken new regions. Whatever your reason for participating, all of your tactical marketing efforts, including tradeshows, should consistently be maximized for greatest results and should be integrated into your … [ Read more ]

Content: Article | Author: Michele Lando | Source: MarketingProfs | Subject: Marketing / Sales

A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly.

A bad brief starts you off in the wrong direction. So you have to stop, figure out where the heck you’re going, and start again. Or worse, you follow that brief to a town called Bad Adsville.

Most briefs are simply a list of questions. … [ Read more ]

Content: Article | Author: Steve McNamara | Source: MarketingProfs | Subject: Marketing / Sales

Testing is a more important factor in direct marketing success than ever. Yet we’ve seen marketer after marketer limit or eliminate the amount of testing they do. And major marketers fail to look at issues that can have the largest impacts on their businesses. Hence, this Test Test.

Content: Article | Author: Lee Marc Stein | Source: MarketingProfs | Subject: Marketing / Sales | Industry: Direct Marketing

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There is a tendency in marketing to think mostly about what customers care about. That is, what benefits customers really want. But there is another important part that should be deeply appreciated by anyone who markets products, and that is customer perceptions, or how customers view (or perceive) the different products on the market. One technique that clearly depicts these customer perceptions is “snake-plot”. It … [ Read more ]

Content: Article | Source: MarketingProfs | Subjects: Competitive Intelligence, Marketing / Sales

The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers.

Editor’s Note: Be sure to take the BS (Behavioral Style) test at:
Content: Article | Author: Wendy Comeau | Source: MarketingProfs | Subject: Marketing / Sales

The most compelling credentials, listed in the order of their respective power, are…

– Most widely-used
– Best-selling
– First
– Award-winning
– Top-rated
– Largest

These six Power Phrases work to different degrees and for different reasons.

Content: Article | Author: Chris O’Leary | Source: MarketingProfs | Subject: Marketing / Sales

The decision of which segments to choose is perhaps one of the most difficult challenges for a firm. The reason? Firms often identify a greater number of attractive segments that they are capable of pursuing, given their limited resources. It is tempting to enter all segments (see the tutorial on segment coverage), especially those that are growing and represent potentially great profits. In marketing, while … [ Read more ]

Content: Article | Source: MarketingProfs | Subjects: Marketing / Sales, Strategy

“In an economy where only the bare essentials survive budget cuts, it’s tougher than ever to promote products or services that aren’t “mission-critical” for your audience.

But no matter how steep the odds, it’s still possible to generate surprisingly good response rates – while attracting quality leads – by making your lead-generation offer irresistible.”

Content: Article | Author: Douglas Smith | Source: MarketingProfs | Subject: Marketing / Sales

Many managers in service industries who are trying to develop relationships with their customers believe that satisfying them is enough to create a committed customer base. It is true that satisfaction is important because it can lead to increased customer loyalty. But this is not the complete picture.

Content: Article | Author: Matt Thomson | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

Conjoint analysis is a technique that allows managers to analyze how customers make trade-offs. It can be used to understand how customers make trade-offs in benefits (and thereby can be used to ultimately segment a market) or understand how customers make trade-offs in attributes, and this can be highly useful in designing products (say, for helping to calibrate the precise level of an attribute that … [ Read more ]

Content: Article | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

“Perhaps the most important analytical process of marketing is segmentation. By segmenting the market, one obtains a very clear understanding of customers and ultimately provides a basis for clear and precise targeting and positioning. But segmentation is also very difficult and, especially without customer data, is what I would admit as an art form in marketing…”

Content: Article | Source: MarketingProfs | Subject: Marketing / Sales

Sure, people remember your ad. But do they know what it was for, or who it was by?

Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales

A basic tutorial on marketing ‘preferences’ (part of an excellent series of marketing tutorials from MarketingProfs.com)

Content: Article | Source: MarketingProfs | Subject: Marketing / Sales

Many businesses view “branding” as something important, but also somewhat elusive in terms of measuring its performance…Utilizing a well thought-out and balanced set of metrics drives objective decision-making and aids in the development of brand over time.

Content: Article | Author: Jeff Smith | Source: MarketingProfs | Subject: Marketing / Sales

Bundling – the sale of two or more products in a package – is everywhere. American consumers are stuffed with combo meals, value packs and the like. Microsoft even fought (and if somebody may wonder, still is fighting) one of the biggest legal battles in US history over it. But what makes bundling so attractive to companies and what are its legal pitfalls?

Content: Article | Author: Stefan Stremersch | Source: MarketingProfs | Subjects: Marketing / Sales, Strategy

Title more or less says it all.

Content: Article | Author: Anne Holland | Source: MarketingProfs | Subject: Marketing / Sales

Trials and Tribulations of Humor in Advertising.

Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales | Industry: Advertising