284 Posts found for Source: MarketingProfs

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In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. Here’s a quick overview of Eisenberg’s thoughts on each R

Content: Article | Author: Bryan Eisenberg | Source: MarketingProfs | Subject: Marketing / Sales

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If you’re a B2B marketer, churning out awesome content in the form of whitepapers, articles, case studies, and the like is good—but you’re going to need more if you want people to keep paying attention.

Today’s audiences love watching online video. So what’s a B2B marketer to do to capitalize on all the video love?

Start producing more video content. But where’s all this new video … [ Read more ]

Content: Article | Author: Pete Savage | Source: MarketingProfs | Subject: Marketing / Sales

Here, based on working with scores of clients from around the world, is the real-world approach for integrating customer experience into your operation.

Content: Article | Author: Jeanne Bliss | Source: MarketingProfs | Subject: Customer Related

Customer retention is ultimately driven by value. Even the best segmentation, targeting, positioning, creative messaging, or promotion with flawless execution will fall flat in the absence of value.

Therefore, in developing a plan to maintain and upgrade a customer base, it is necessary to build on a solid foundation. Only then will the plan lead to greater customer retention and overall organizational success.

The path to customer … [ Read more ]

Content: Article | Author: Chintan Bharwada | Source: MarketingProfs | Subject: Customer Related

Your sales and marketing organizations are the most critical links to customers. Having well-oiled sales and marketing machines that work well together can make all the difference in successfully addressing revenue and growth.

The alignment of those two organizations determines how well a company attracts buyers and sells to them. The relationship is more than just a simple handoff at the point a lead is generated; … [ Read more ]

Content: Article | Author: Laura Patterson | Source: MarketingProfs | Subject: Marketing / Sales

Data from mixed-mode questions are hard, if not impossible, to interpret accurately.

The first part of this article will give an example of a mixed-mode question and an analysis of how to interpret the results that such as question would produce. As you will see, mixed-mode questions, or scales, should be avoided.

The second part of this article will explore the problem of mixed-mode scales further and … [ Read more ]

Content: Article | Author: Carey V. Azzara | Source: MarketingProfs | Subject: Market Research

More and more, brands are recognizing that a strategic approach to content is becoming important. Content is moving from being among the final considerations of a Web-development project to being front and center in a digital-marketing strategy.

But content is merely a means to an end: Content drives conversations, conversations are how you engage with people, and engaging with people is the only way brands … [ Read more ]

Content: Article | Author: Steve Sponder | Source: MarketingProfs | Subject: Marketing / Sales

Putting together a list of viable prospects, and ensuring that information about them is accurate and relevant, can be a daunting task. There are a myriad of list and contact vendors in the marketplace today, each with its own set of data.

But buying a marketing list that you have confidence in does not have to be a stressful process if you ask the right questions … [ Read more ]

Content: Article | Author: Chris Golec | Source: MarketingProfs | Subject: Marketing / Sales

The question that thousands of experts, bloggers, publishers, and content creators want answered is, “If there is so much free content on the Web, what content will people actually pay for?”

Having been involved with launching more than 1,000 paid-content websites over the last few years, many of which are now very profitable businesses, I’ve concluded that the following are attributes that enable them to charge … [ Read more ]

Content: Article | Author: Miles Galliford | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

If you’re using direct marketing to sell your products and services, then you know that it’s all about making an offer.

But are you testing your offers to find out what work best?

Did you know there are many ways to present an offer that can boost your response and increase your sales?

There are hundreds of offers and thousands, perhaps millions, of offer variations you can test. … [ Read more ]

Content: Article | Author: Dean Rieck | Source: MarketingProfs | Subject: Marketing / Sales

It’s important to ensure that visitors find the information and products they’re looking for once they arrive. Whether you’re marketing an e-commerce, informational, or B2B site, your site search is a critical feature of your site and deserves your time and attention.

By making some small improvements to your site search, you can reap higher conversion rates, more leads, and happier repeat customers.

Content: Article | Author: Shaun Ryan | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

There’s no shortage of advice about which strategies work or don’t work for services marketing, yet they seem to conflict with each other regularly. So what’s the scoop? Which strategies work?

It’s less a question of which ones work than a question of which ones will work for you given the dynamics of what you sell. Answering that question requires many considerations, but there’s one that … [ Read more ]

Content: Article | Author: Mike Schultz | Source: MarketingProfs | Subject: Marketing / Sales

Predictive analytics enables you to develop mathematical models to help you better understand the variables driving success. Predictive analytics relies on formulas that compare past successes and failures, and then uses those formulas to predict future outcomes.

This article provides a quick explanation of the nine most common data-mining techniques used in predictive analytics. Becoming familiar with them will go a long way toward enabling … [ Read more ]

Content: Article | Author: Laura Patterson | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Management, Marketing / Sales

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue.

One of the best ways to understand customer behavior is to study customer migration patterns—to learn when and why a customer ends up in a segment different from the one he or she had been in.

The starting point for those studies is your customer-segmentation model. After you decide which approach to … [ Read more ]

Content: Article | Author: Mark Klein | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales

Buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. Here are five ways to create more value in your presentations.

Content: Article | Author: Joseph Sommerville PhD | Source: MarketingProfs | Subject: Marketing / Sales

Use the principles in this article to tighten and fine-tune your company description, and test it with prospects. See what they conclude about which problems you solve and for whom. When they answer correctly, you’ll know you hit the nail on the head.

Content: Article | Author: Kathryn Roy | Source: MarketingProfs | Subjects: Marketing / Sales, Public Relations

When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you.

Customers who love you won’t be able to stop raving about you. But you need to earn the right to their story first.

Rather than giving a one-size-fits-all solution (because there isn’t one), my goal is to encourage you … [ Read more ]

Content: Article | Author: Jeanne Bliss | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

A pre-post analysis compares the average sales levels for a period prior to the marketing campaign with the sales levels during and possibly following the campaign. Though the calculation is fairly easy and the data is similarly easy to access, the question remains: Is it accurate and reliable?

Content: Article | Author: Jim Lenskold | Source: MarketingProfs | Subject: Marketing / Sales