284 Posts found for Source: MarketingProfs

How can you create beautiful infographics without using Photoshop? I’m not a Photoshop expert, so I take days to create a basic infographic. I’m a Paint ninja, but I can’t create nice infographics by using Paint. So I searched for fast, easy, and cheap (even free) alternatives. [Easel.ly, Piktochart, Infogr.am, Venngage, Canva, Visme, Infoactive]

Content: Article | Author: Tamas Torok | Source: MarketingProfs | Subjects: Marketing / Sales, Productivity / Work Tips

An important part of an optimized website is your pricing page. So how can you best structure it? How can you present the information in the most effective way to help your site visitors decide to start using your product or service? Here are seven rules for designing your pricing page for optimal conversion.

Content: Article | Author: Dimitar Stojanov | Source: MarketingProfs | Subjects: Marketing / Sales, Pricing

When is the last time you thought about your e-commerce site’s search solution? If you’re like most digital retailers, you probably haven’t given it much thought in years.

Site search is the workhorse of online shopping, yet it is rarely considered a critical part of an e-commerce strategy.

That’s a huge mistake. Site search is the single strongest indicator of online buying intent. When customers use site … [ Read more ]

Content: Article | Author: Kurt Heinemann | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Smartphones, tablets, even desktops have forced marketers to move on from age-old pricing models. They have had to dig deeper into buyers’ thought process to understand what persuades buyers. This article will explore some creative ways of pricing products for the digital age, backed by some sound research and practical applications.

Editor’s Note: find part 2 at Content: Article | Author: Rohan Ayyar | Source: MarketingProfs | Subject: Pricing

Brand is a three-legged stool: It is conveyed visually, verbally, and experientially. “Visually” is the easy part: your logo, your colors, your design, your packaging. “Verbally” is how you talk, what you say, and which messages you convey. For example, do you lead with price, or do you lead with value? Does your company speak in conservative, authoritarian tones, or are you more playful and … [ Read more ]

Content: Quotation | Author: Maria Ross | Source: MarketingProfs | Subjects: Brand, Marketing / Sales

To ensure the customer-centric vision takes root, you need to establish clear metrics that are linked to the company’s strategic, operational, and financial goals. Those metrics will help with determining priorities and shifting the orientation of the company toward a more customer-centered business model. Ideally, the marketing team will work with the executive team to establish the metrics.

Once the metrics are selected, it is a … [ Read more ]

Content: Article | Author: Laura Patterson | Source: MarketingProfs | Subjects: Customer Related, Market/Investment

Brand is a three-legged stool: It is conveyed visually, verbally, and experientially. “Visually” is the easy part: your logo, your colors, your design, your packaging. “Verbally” is how you talk, what you say, and which messages you convey. For example, do you lead with price, or do you lead with value? Does your company speak in conservative, authoritarian tones, or are you more playful and … [ Read more ]

Content: Article | Author: Maria Ross | Source: MarketingProfs | Subject: Marketing / Sales

Social media is a critical piece in the online marketing puzzle for local businesses (and others). But, some days, you have so much to juggle that you just need a quick, easy way to post interesting, engaging content.

So, here are 10 ideas you can use to keep your social channels full of relevant, timely, and useful content—fast!

Content: Article | Author: Tiffany Monhollon | Source: MarketingProfs | Subject: Marketing / Sales

You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors.

But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Are there places where your user flow … [ Read more ]

Content: Article | Author: Andy Crestodina | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

Today’s key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want.

Email list segmentation by email opens allows you to discover who hasn’t opened your recent campaign and who has stopped reading your newsletters already for some time, so you can resend unopened campaigns or prepare compelling … [ Read more ]

Content: Article | Author: Liga Bizune | Source: MarketingProfs | Subject: Marketing / Sales

Eight social touchpoints contribute to the extended decision-making process, providing various ways for customers to connect with friends, family, and experts for advice and creating multiple opportunities for brands to influence potential customers throughout this journey.

Content: Article | Author: Alex Gonzalez | Source: MarketingProfs | Subject: Marketing / Sales

Email campaign process metrics such as delivery, open, and click-through rates have their place, but if you don’t look beyond them… you’ll miss the true impact of your marketing—and opportunities for improvement.

Content: Article | Author: Karen Talavera | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don’t take them personally. Then, take these five steps to mitigate unsubscribes.

Content: Article | Author: Karen Talavera | Source: MarketingProfs | Subject: Marketing / Sales

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What would you rather have, a big list with dismal conversion rates or a smaller list targeting a highly engaged audience? Thought so.
For a healthy opt-in email list, quality always trumps quantity, and here are 19 budget-friendly ways to get the list you want. What you’ll find here are a few new twists to familiar tactics, along with real results and examples, to help you … [ Read more ]

Content: Article | Author: Hunter Boyle | Source: MarketingProfs | Subject: Market/Investment

A reactivation campaign consists of emails designed to get “lost-cause” subscribers reading your newsletters again. The three basic types of reactivation campaigns are the cut-off, the survey, and the special offer.

Content: Article | Author: Denise Keller | Source: MarketingProfs | Subject: Marketing / Sales

A fact wrapped in a story is 22 times more memorable than the mere pronouncement of that fact, according to cognitive psychologist Jerome Bruner.

Content: Quotation | Source: MarketingProfs | Subject: Storytelling

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Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar that’ll wow your audience.

Content: Article | Author: Agnieszka Wilinska | Source: MarketingProfs | Subject: Marketing / Sales

Here s a short engagement strategy checklist to help elevate engagement in your email programs.

Content: Article | Author: Ryan Deutsch | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales