113 Posts found for Source: OPEN Forum (American Express)

Using this script below, I will demonstrate nine of the most effective sales techniques info-marketers are using, and how you can use them, too—the slimy, manipulative part aside.

Content: Article | Author: Mike Michalowicz | Source: OPEN Forum (American Express) | Subject: Marketing / Sales

When marketing researchers explore brand perception, we tend to focus on eight primary areas. These qualitative markers go beyond the typical gauges of brand awareness to encompass how consumers feel about a brand, how they respond to it, talk about it, and interact with it. Let’s define the eight areas perception studies cover and take a deeper look at each.

Content: Article | Author: Kentin Waits | Source: OPEN Forum (American Express) | Subject: Marketing / Sales

What type of culture is right for the operational climate in your company? Let’s look at how many cultures there are. The Competing Values Framework, considered one of the 50 most important models in business, identified four types of organizational culture: hierarchy (or controlling), adhocracy (or creative), market (or competitive) and clan (or collaborative).

Content: Article | Author: Bruna Martinuzzi | Source: OPEN Forum (American Express) | Subject: Organizational Behavior

Seasoned presenters are able to announce a slide before showing it. At a minimum, they know their material so well that all they need to do is briefly glance at the slide to know what’s coming next. You can achieve this by doing simple memory boosting practices to remember your presentation material and, in turn, reduce your anxiety.

Here are nine tips to help you remember … [ Read more ]

Content: Article | Author: Bruna Martinuzzi | Source: OPEN Forum (American Express) | Subject: Personal Development

There’s little doubt that making a hiring mistake is expensive both in terms of time and money, neither of which most entrepreneurs have enough of to waste. The rub, unfortunately, is that most entrepreneurs tend to make the same hiring mistakes over and over again. Here is a list of their most common mistakes, shared by those who have learned a thing or two from … [ Read more ]

Content: Article | Author: Darren Dahl | Source: OPEN Forum (American Express) | Subject: Human Resources

Guy Kawasaki and Bill Reichert offer a downloadable excel spreadsheet model for financial forecasts that can be used when pitching a new venture. Also included is useful discussion about the goals for such financial projections.

Content: Article | Authors: Bill Reichert, Guy Kawasaki | Source: OPEN Forum (American Express) | Subject: Entrepreneurship

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To cut to the chase, there are two extremes in online dating: eHarmony and Hot Or Not. When you use the former, you provide the data along 29 dimensions to find your soul mate. When you use the latter, you look at a picture and decide if the person is “hot or not” in a few seconds.

When it comes to PowerPoint pitches for your company, … [ Read more ]

Content: Article | Author: Guy Kawasaki | Source: OPEN Forum (American Express) | Subject: Entrepreneurship

If you ask a lot of employees about their organization’s culture, chances are you will get various answers that aren’t exactly precise. One friend described his office environment as insular and isolationist. Another said his company’s culture was “grateful, like Thanksgiving.”

Fortunately, there is a way of formally diagnosing corporate culture so that we can map our organization’s key characteristics to its mission and goals, and … [ Read more ]

Content: Article | Author: Alexandra Levit | Source: OPEN Forum (American Express) | Subject: Organizational Behavior

What qualities or ways of thinking characterize the entrepreneurial mind, and can this type of innovative thinking be cultivated in others? Let’s explore some of hallmarks of entrepreneurial thinking to better understand how it works and how we can challenge and adapt our own thinking to achieve better results.

Content: Article | Author: Kentin Waits | Source: OPEN Forum (American Express) | Subject: Entrepreneurship

There is a better way to determine how many—what portion—of your customers were satisfied. Time and again studies have shown that customer loyalty is fleeting for all but the most satisfied of customers, because any customer who is not “completely satisfied,” is dissatisfied to some degree, and/or with “something.” That “something” is the “crack in the door” through which competitors can sneak and steal your … [ Read more ]

Content: Article | Author: John Mariotti | Source: OPEN Forum (American Express) | Subjects: Customer Related, Market Research, Marketing / Sales

The age-old tool known as “5S,” born as a disciplined practice inherent to the lean manufacturing process known as the Toyota Production System, is the term given to five Japanese words that, taken together, provide a comprehensive pathway to simplicity in the workplace.

The five principles have been translated into five English words, all starting with S as well (to make them easier to remember). Dan … [ Read more ]

Content: Article | Authors: Dan Markovitz, Matthew E. May | Source: OPEN Forum (American Express) | Subject: Productivity / Work Tips

One of the biggest problems startups face is a lack of money. After they develop the product, they often don’t have much left over for marketing and advertising.

Fortunately, if you do it right, you won’t need to advertise. Or you may only have to invest a fraction of the amount to get ten times the results.

How do you do this? You create a product that … [ Read more ]

Content: Article | Author: Neil Patel | Source: OPEN Forum (American Express) | Subject: Marketing / Sales

or over a decade, Marcus Buckingham has been on a quest to help you hone in on your key strengths in an effort to boost your performance in whatever realm you function. It started with an assessment tool called Strengthsfinder, developed while Buckingham was at Gallup. It continued with bestselling books First, Break All The Rules and Now, Discover Your Strengths, followed by a string … [ Read more ]

Content: Article | Author: Matthew E. May | Source: OPEN Forum (American Express) | Subjects: Organizational Behavior, Personal Development

Ever noticed that people don’t always do what they are supposed to do?

Whether you recently hired new employees for the first time or have lengthy experience in leading teams comprised of full-time, permanent staff plus contract workers, you may encounter situations in which people don’t do what they’ve been asked to do. Here are common scenarios and suggested fixes.

Content: Article | Author: Julie Rains | Source: OPEN Forum (American Express) | Subjects: Management, Organizational Behavior

Many people don’t like planning. But in business, your action plan is the key to focusing on the right information in the right order—much like the combination to a safe—and it helps measure progress toward your goals.

Here’s how you should use an action plan to accelerate growth and increase your revenues and income.

Content: Article | Author: Murray Smith | Source: OPEN Forum (American Express) | Subject: Management

Indirect competition is a kind of competition that is easy to miss. Here are five types of indirect competition to consider.

Content: Article | Author: Rajesh Setty | Source: OPEN Forum (American Express) | Subjects: Management, Strategy

“Eureka!” moments are few and far between when it comes to streamlining the way we work. Though we would certainly like it to be otherwise, it’s rare that a nugget of insight breaks through our deeply ingrained habits to effect real change.

This article collects a handful of great productivity posts that really changed the way the author works. Hopefully, one of these “classics” will also … [ Read more ]

Content: Article | Author: J. K. Glei | Source: OPEN Forum (American Express) | Subject: Productivity / Work Tips

Here are some ways to make it easier for you to select the best employees for your business.

Content: Article | Author: Neil Patel | Source: OPEN Forum (American Express) | Subject: Human Resources

When you decided to start a business, it probably wasn’t the fun of keeping up with the latest employment regulations, tax issues, and OSHA requirements that lit your fire. Nevertheless, if you have even a single employee, you’re stuck with all that and more. You’re not alone and fortunately, where there is opportunity there are generally entrepreneurs with a solution. Enter the world of professional … [ Read more ]

Content: Article | Author: Kate Lister | Source: OPEN Forum (American Express) | Subjects: Human Resources, Outsourcing / BPO, Small Business