How To Spark Innovation And Creativity In The Workplace [Archive.org URL]

or over a decade, Marcus Buckingham has been on a quest to help you hone in on your key strengths in an effort to boost your performance in whatever realm you function. It started with an assessment tool called Strengthsfinder, developed while Buckingham was at Gallup. It continued with bestselling books First, Break All The Rules and Now, Discover Your Strengths, followed by a string of others all focused on our insatiable appetite for self-discovery and self-assessment.

The difficulty with Strengthsfinder (and its next iteration, Strengthsfinder 2.0), as Buckingham points out in his new book featuring a new assessment instrument—both called Standout—is that you could “game” the test to produce a desired result, or at least skew the results because of the self-reported, self-rated, self-described nature of the questions. Standout takes a different approach: You react to a hypothetical situation.

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