A Brand New Role For IT
Keeping an eye on brand metrics can become part of the CIO’s job.
Editor’s Note: despite the title’s focus on IT, this article offers a nice overview of brand-related metrics, specifically touch-point and strategic metrics.
Content: Article | Author: Jeff Smith | Source: Optimize Magazine | Subject: Marketing / Sales
Michio Kaku
For all its promise, the Internet is too noisy a place. It brings us information in real time and at no cost, but it will never displace those who provide real insight and leadership. The ability to spot the trends in the glut of information is a human art. The future will provide a premium for leaders who offer such wisdom, and an audience willing … [ Read more ]
Content: Quotation | Source: Optimize Magazine | Subjects: Information, IT / Technology / E-Business
Spending A Dollar To Get A Dime?
To achieve real value from your business-technology projects, try out a benefits-realization process.
Content: Article | Author: Donald Christian | Source: Optimize Magazine | Subjects: IT / Technology / E-Business, Project Management
Road Maps Through Uncertainty
This article discusses new models for planning strategic investments in times of uncertainty. The three are:
1. Contingent road maps
2. Four-Region Framework Portfolio Management)
3. Strategic Evolution Principles
Content: Article | Author: Hugh Courtney | Source: Optimize Magazine | Subject: Strategy
Time To Build Your Dream Team
Poor hiring decisions and haphazard personnel strategies can hurt the organization. Start looking now for top talent you’ll want as the economy bounces back.
Editor’s Note: good advice to be had regardless of industry or economic conditions…
Content: Article | Author: Lou Adler | Source: Optimize Magazine | Subjects: Human Resources, Management
X-treme Business Reengineering
Reengineering was just the first step. In the next decade, businesses will need to X-engineer to work with customers, partners, and suppliers.
Content: Article | Author: James A. Champy | Source: Optimize Magazine | Subjects: Management, Operations
The Value Of Loyalty
Consistent delivery on the brand’s promise builds competitive advantage in the form of loyal customers.
Content: Article | Authors: J. Scott Dinsdale, Jim Taylor | Source: Optimize Magazine | Subjects: Customer Related, Marketing / Sales
IT Overspending
Mainframe Applications Still Significant
The Big Payoff Of Quicker Payments
In a tight economy, turning customer orders into hard, cold cash is every company’s most important business process. A combination of strategy and technology will keep it humming.
Content: Article | Authors: Joseph Wright, Mike Sutcliff | Source: Optimize Magazine | Subjects: Finance, Management
Beware The Dangers Of Outsourcing
You can outsource many things, but operational risk is yours to keep. Protect yourself and your company with a contract that mitigates the risks.
Content: Article | Authors: David Sloan, John Funk, Scott Zaret | Source: Optimize Magazine | Subjects: Outsourcing / BPO, Risk Management
The IT Maturity Path
How Profitable Are Your Customers?
Companies that understand total customer profitability can move from decisions based on gut feeling to those based on facts.
Content: Article | Author: Tony LoFrumento | Source: Optimize Magazine | Subjects: Customer Related, Finance
Outsourcing Trends
Creating Digital Differentiation
5 Levels of Innovation
The Innovation Curve
A New Kind Of Business Case
It takes more than simple payback to justify major IT projects: The new value-realization metric features a nontraditional focus on finance and delivery of benefits.
Content: Article | Author: Brian Sommer | Source: Optimize Magazine | Subjects: Finance, Management
Beat The Odds: Understand Uncertainty
Step one is connecting the seat of the intellect to the seat of the pants.
Editor’s Note: a useful look at the “flaw of averages” and approaches for modeling uncertainty (e.g Monte Carlo simulation, etc.)
Content: Article | Author: Sam L. Savage | Source: Optimize Magazine | Subject: Statistics