249 Posts found for Source: Stanford University

The greatest identifiable trait that can hold someone back from becoming a great leader is being too assertive–or not assertive enough.

Content: Article | Author: Frank Flynn | Source: Stanford University | Subject: Leadership

Consumers often say they want to be socially responsible when it comes to buying food, clothing, office supplies, and the like. But consumers’ noble sentiments are not often reflected in their actions at the checkout. In fact, a number of corporations have seen their efforts to sell socially responsible products fall flat because consumers failed to buy them in any significant numbers. There are, however, … [ Read more ]

Content: Article | Authors: Giana Eckhardt, Patrice Auger, Thomas Bir, Timothy M. Devinney | Source: Stanford University | Subjects: Marketing / Sales, Social Responsibility (ESG)

Managers, directors, and investors are all blamed for corporate missteps. David Larcker, who heads the School’s new corporate governance program, says GSB researchers are positioned to temper strong opinions with more facts.

Content: Article | Author: Deborah Lohse | Source: Stanford University | Subject: Corporate Governance

A juice company is trying to decide between alternative marketing campaigns. One approach relates to the consumer as an individual. Another shows the individual surrounded by family. Which approach would be the most effective? Research by Jennifer Aaker, associate professor of marketing, helps illuminate such questions, suggesting that persuasion depends on the kinds of benefit promised, and whether consumers view themselves as either autonomous beings … [ Read more ]

Content: Article | Authors: Angela Y. Lee, Cherian George, Jennifer Aaker | Source: Stanford University | Subject: Marketing / Sales

Meg Whitman, CEO of eBay, discusses lessons she has learned during her career, which has included executive positions at Hasbro and the Walt Disney Co. And she describes two major acquisitions for eBay, PayPal and Skype.

Content: Thought Leader | Source: Stanford University | Subject: Management

Leaders have far less control over organizations than people believe, but they can be more effective if they understand leadership myths and use them to their institutions’ advantage.

Content: Article | Authors: Jeffrey Pfeffer, Robert I. Sutton | Source: Stanford University | Subjects: Leadership, Organizational Behavior

People who are used to being paid by the hour start thinking of time as a commodity almost equal to cash. They can tell you how much it will “cost” them to wash the car or go to a movie. And given the choice, they’re nearly always willing to put in more hours to get more pay say researchers Jeffrey Pfeffer and Sanford E. DeVoe. … [ Read more ]

Content: Article | Source: Stanford University | Subject: Organizational Behavior

In the “horrible” business of airlines, Southwest cofounder Herb Kelleher credits his company’s success to planning for bad times and encouraging unconventional thinking.

Content: Thought Leader | Source: Stanford University | Subject: Management | Industry: Airlines

This report from 1995 takes a look at research by five Stanford faculty members into executive compensation. Though some of the references are dated, the concepts aren’t.

Content: Article | Authors: Andrea Shepard, Charles O’Reilly, Edward Lazear, Jeffrey Zwiebel, Richard Lambert | Source: Stanford University | Subject: Corporate Governance

In the first preliminary analysis of data on 100 firms collected by the Stanford Project on Emerging Companies (SPEC), researchers James Baron, Diane Burton, and Michael Hannan identify four distinct models of how young firms approach human resource issues. They call these models star, engineering, commitment, and factory and they can have a significant impact on a firm’s future.

Editor’s Note: this is an … [ Read more ]

Content: Article | Author: Cathy Castillo | Source: Stanford University | Subjects: Human Resources, Organizational Behavior

In business, in government, in diplomatic affairs, anywhere that you are confronted with a need for change, you have to ask: Is it effective to make large, radical changes? Or is it more advisable to merely “muddle through”?

Content: Article | Author: Jonathan Bendor | Source: Stanford University | Subjects: Change Management, Risk Management

I’ve always conceived a business school education as being a process of helping you learn how to learn from experience. It should put you in a position where, when you leave and start having experiences in the workplace, you will make the most of those experiences as you continue to learn.

Content: Quotation | Source: Stanford University | Subject: MBA Related

Researchers routinely find that 60 to 75 percent of the employees in any organization-no matter when or where the survey was completed and no matter what occupational group was involved-report that the worst or most stressful aspect of their job is their immediate supervisor.

Content: Quotation | Source: Stanford University | Subjects: Human Resources, Organizational Behavior

People tend to think of diversity as simply demographic, a matter of color, gender, or age. However, groups can be disparate in many ways. Diversity is also based on informational differences, reflecting a person’s education and experience, as well as on values or goals that can influence what one perceives to be the mission of something as small as a single meeting or as large … [ Read more ]

Content: Article | Authors: Gregory Northcraft, Karen Jehn, Margaret Neale | Source: Stanford University | Subject: Organizational Behavior

Internet search engines use an auction system for selling business advertising on their sites. Researchers say firms buying that advertising could save time and money by using a different bidding strategy.

Content: Article | Author: Michael Ostrovsky | Source: Stanford University | Subjects: IT / Technology / E-Business, Marketing / Sales

The important difference between an entrepreneur and an administrator is that the entrepreneur is opportunity-driven, whereas the administrator tends to be resource-driven.

Content: Quotation | Source: Stanford University | Subject: Entrepreneurship

Decades after Milton Friedman framed the debate over the social responsibility of business with an article in the New York Times Magazine, the discussion continues. Should businesses concentrate on achieving socially desirable outcomes? Can business be guided by the rule of law when governments are sometimes corrupt? How does operating globally affect a company’s behavior? These and other issues were the focus of one … [ Read more ]

Content: Article | Source: Stanford University | Subjects: Ethics, Social Responsibility (ESG)

Ran Kivetz and Itamar Simonson have embarked on a broad research effort to understand why customers join loyalty programs and how they use them. They recently completed a paper that examined how the amount of effort consumers must expend to get a reward-how many miles, points, or purchases they must accumulate-affects the types of rewards they prefer. Kivetz and Simonson found that the more … [ Read more ]

Content: Article | Authors: Itamar Simonson, Ran Kivetz | Source: Stanford University | Subjects: Customer Related, Marketing / Sales

When does culture influence consumer purchasing decisions? This is a complex and under-examined issue recently explored by Donnel Briley and Jennifer Aaker. Four experiments found that culture-based differences show up when information is processed in a cursory and spontaneous manner. But when there is time to deliberate more – by examining information on the Web, for instance – attempts by advertisers to rely on cultural … [ Read more ]

Content: Article | Authors: Donnel L.Briley, Jennifer L. Aaker | Source: Stanford University | Subject: Marketing / Sales

For billions around the world, shadowy underground markets provide food, services, and income that makes daily life possible. Helping countries grow out of poverty requires changing the rules of the game to shift these markets above ground.

Content: Article | Author: John McMillan | Source: Stanford University | Subjects: Economics, International