Pondering the Ethics of Global Business

Ethical dilemmas such as selling scanners that can tell the sex of an unborn child or kerosene heaters without U.S.-required safety features were debated during a discussion on “Academic vs. Real World Ethics” led by Stanford Professor David Brady. View the full video.

Customer Behavior – Be Careful to Segment

Verbal, visual, or cognitive cues can have very opposite effects when used on different groups of potential customers, say researchers Christian Wheeler and Jonah Berger.

Wozniak Reflects on Founding Apple Computer

When Steve Wozniak and Steve Jobs cofounded Apple Computer in the 1970s, Woz recalls he wanted to build the best computer possible while Jobs “had a vision for making companies.” The result is history, Wozniak told a Stanford Business School audience.

Dana Gioia

The marketplace does only one thing. It puts a price on everything.

Sales Simulator Throws Curveballs to Students

Think sales managers are the only ones who worry about forecasting? A simulation tool helps students grasp the complexity of managing sales organizations.

Ed Catmull

If you give a good idea to a mediocre group, they’ll screw it up. If you give a mediocre idea to a good group, they’ll fix it.

Be Careful What You Ask Your Customers

Understanding the needs and wants of customers in an ever-more competitive economic environment is critical. But Professor Itamar Simonson warns that information gleaned from some widely used types of customer surveys can be misleading and even counterproductive.

John Doerr

Venture Capitalist John Doerr doesn’t believe the world’s population will change its wasteful ways in time to stop global warming. But, ever the optimist, he urged MBA students to make it a priority.

The Effort Effect

According to a Stanford psychologist, you’ll reach new heights if you learn to embrace the occasional tumble.

When (Organizational) Change Hurts: Startups Need to “Think Employees” from the Get-Go

A decade-long study of Silicon Valley (California) technology startups finds that companies were three times more likely to fail if at some point they altered the founder’s blueprint for employee relations than if they maintained their original model.

Carol Dweck, Marina Krakovsky

“Learning goals” inspire a different chain of thoughts and behaviors than “performance goals.” Students for whom performance is paramount want to look smart even if it means not learning a thing in the process. For them, each task is a challenge to their self-image, and each setback becomes a personal threat. So they pursue only activities at which they’re sure to shine-and avoid the sorts … [ Read more ]

Yvon Chouinard

Patagonia founder Yvon Chouinard explains why his unconventional business practices have paid dividends in this video of a presentation at Stanford Business School.

HighWire Press

A division of the Stanford University Libraries, HighWire Press hosts the largest repository of high impact, peer-reviewed content, with 1007 journals and 3,963,039 full text articles from over 130 scholarly publishers. HighWire-hosted publishers have collectively made 1,500,021 articles free.

Understanding the Linkage Between ROI and the Economic Rate of Return

What does return on investment really mean? A new tool gives investors and managers help decoding the true economic profitability of a business based on reported accounting metrics.

Muhammad Yunus

Nobel Peace Prize recipient Muhammad Yunus, an economist who founded Grameen Bank of Bangladesh, was a participant in the Global Poverty Conference sponsored by Stanford Business School’s Center for Global Business and the Economy.

At the 2004 conference Yunus described the work of Grameen Bank, a pioneer in micro lending that makes money available to those living in extreme poverty, especially women, so that they can … [ Read more ]

The Economics of Worker Migration

Robert Flanagan’s look at the globalization wave of a century ago provides clues to the economics behind the current immigration debates.

Hugh McCloskey Evans III

If we trust only when trust is warranted, love only when love is returned, learn only when learning is valuable, we abandon an essential feature of our own humanness-our willingness to act from our conception of who we are, regardless of the consequences.

Carly Fiorina

Carly Fiorina shared highlights of her career, including stories of human nature-and hairstyles-in the boardroom, during a speech given at Stanford Business School. Includes a video file.

Wall Street Careers: It’s All in the Timing

The state of the economy at graduation time can affect the lifetime careers of MBAs and economists.