256 Posts found for Source: Stanford University

Advertising that focuses on how customers experience the product produces better results than focusing on money. “Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes — and to more purchases,” says Professor Jennifer Aaker, one of the authors of a recent study.

Content: Article | Authors: Cassie Mogilner, Jennifer Aaker | Source: Stanford University | Subject: Marketing / Sales

A study from the Stanford Graduate School of Business about what motivates people to take action finds that the prime mover, say researchers, is acquiring a position of power. Specifically, it is people’s new, more elevated perception of themselves after assuming a position with more power that inspires them to take more risks and pursue goals more confidently. Taking on a formal position of power—be … [ Read more ]

Content: Article | Authors: Adam Galinsky, Deborah H. Gruenfeld, Nathanael J. Fast, Niro Sivanathan | Source: Stanford University | Subject: Organizational Behavior

A study by Stanford law and business faculty members casts strong doubt on the value and validity of the ratings of governance advisory firms that compile indexes to evaluate the effectiveness of a publicly held company’s governance practices. “Everyone would agree that corporate governance is a good thing,” said Business School Professor David Larcker, “but can you measure it without even talking to the companies … [ Read more ]

Content: Article | Authors: David Larcker, Ian Gow, Robert Daines | Source: Stanford University | Subject: Corporate Governance

A survey of 759 graduating MBAs at 11 top business schools reveals that the future business leaders rank corporate social responsibility high on their list of values, and they are willing to sacrifice a significant part of their salaries to find an employer whose thinking is in sync with their own.

Content: Prospective MBA Content | Authors: Catherine A. Ramus, David Montgomery | Source: Stanford University | Subject: Miscellaneous MBA-related Resources

In marketing, context can be as critical as content. Recent research by Zakary Tormala and others finds that messages are perceived as more powerful when they are preceded by different messages that appear to have less substance or to be authored by someone with lesser credibility

Content: Article | Authors: Joshua Clarkson, Richard Petty, Zakary Tormala | Source: Stanford University | Subject: Market/Investment

Can a picture of a pretty woman actually boost sales for a car—or a motorcycle? According to a recent study, erotic images can stimulate a portion of the brain in heterosexual males that is associated with anticipation of reward.

Content: Article | Author: Brian Knutson | Source: Stanford University | Subjects: Advertising, Marketing / Sales, Organizational Behavior

Search funds allow an aspiring entrepreneur to raise money to fund them while they look for a company to buy. Four experienced entrepreneurs offer firsthand view of search funds. [Video 1hr:14]

Content: Multimedia Content | Source: Stanford University | Subjects: Entrepreneurship, Finance

Ethical dilemmas such as selling scanners that can tell the sex of an unborn child or kerosene heaters without U.S.-required safety features were debated during a discussion on “Academic vs. Real World Ethics” led by Stanford Professor David Brady. View the full video.

Content: Multimedia Content | Author: David Brady | Source: Stanford University | Subject: Ethics

Verbal, visual, or cognitive cues can have very opposite effects when used on different groups of potential customers, say researchers Christian Wheeler and Jonah Berger.

Content: Article | Authors: Christian Wheeler, Jonah Berger | Source: Stanford University | Subject: Marketing / Sales

When Steve Wozniak and Steve Jobs cofounded Apple Computer in the 1970s, Woz recalls he wanted to build the best computer possible while Jobs “had a vision for making companies.” The result is history, Wozniak told a Stanford Business School audience.

Content: Thought Leader | Author: Steve Wozniak | Source: Stanford University | Subject: People

The marketplace does only one thing. It puts a price on everything.

Content: Quotation | Author: Dana Gioia | Source: Stanford University | Subject: Economics

Think sales managers are the only ones who worry about forecasting? A simulation tool helps students grasp the complexity of managing sales organizations.

Content: Article | Source: Stanford University | Subjects: Marketing / Sales, MBA Related

If you give a good idea to a mediocre group, they’ll screw it up. If you give a mediocre idea to a good group, they’ll fix it.

Content: Quotation | Source: Stanford University | Subjects: Human Resources, Management

Understanding the needs and wants of customers in an ever-more competitive economic environment is critical. But Professor Itamar Simonson warns that information gleaned from some widely used types of customer surveys can be misleading and even counterproductive.

Content: Article | Authors: Chezy Ofir, Itamar Simonson | Source: Stanford University | Subjects: Customer Related, Marketing / Sales

Venture Capitalist John Doerr doesn’t believe the world’s population will change its wasteful ways in time to stop global warming. But, ever the optimist, he urged MBA students to make it a priority.

Content: Thought Leader | Source: Stanford University | Subject: Management

According to a Stanford psychologist, you’ll reach new heights if you learn to embrace the occasional tumble.

Content: Article | Authors: Carol Dweck, Marina Krakovsky | Source: Stanford University | Subjects: Organizational Behavior, Personal Development

A decade-long study of Silicon Valley (California) technology startups finds that companies were three times more likely to fail if at some point they altered the founder’s blueprint for employee relations than if they maintained their original model.

Content: Article | Authors: Greta Hsu, James N. Baron, Michael T. Hannan, Özgecan Koçak | Source: Stanford University | Subjects: Entrepreneurship, Organizational Behavior

“Learning goals” inspire a different chain of thoughts and behaviors than “performance goals.” Students for whom performance is paramount want to look smart even if it means not learning a thing in the process. For them, each task is a challenge to their self-image, and each setback becomes a personal threat. So they pursue only activities at which they’re sure to shine-and avoid the sorts … [ Read more ]

Content: Quotation | Source: Stanford University | Subjects: Organizational Behavior, Personality / Behavior

Patagonia founder Yvon Chouinard explains why his unconventional business practices have paid dividends in this video of a presentation at Stanford Business School.

Content: Thought Leader | Source: Stanford University | Subject: Management

A division of the Stanford University Libraries, HighWire Press hosts the largest repository of high impact, peer-reviewed content, with 1007 journals and 3,963,039 full text articles from over 130 scholarly publishers. HighWire-hosted publishers have collectively made 1,500,021 articles free.

Content: Online Resource | Source: Stanford University | Subject: Reference / Search