The Metric behind the Slogan

Metrics that convey the effectiveness of an innovative new product can affect that product’s success. For example, the concept of horsepower was invented to measure the power of the steam engine. More recently, metrics have been invented for “clock speed” of microprocessors and “gallons per 100 miles” for fuel efficiency. Using innovative metrics can make it easier for marketers to appeal to potential customers by … [ Read more ]

Muhammad Yunus

A social business is a profit-making company driven by a larger mission. It carries the energy and entrepreneurship of the private sector, raises capital through the market economy, and deals with products, services, customers, markets, expenses, and revenues – but with the profit-maximization principle replaced by the social-benefit principle.

Marjorie Kelly

It has been clear since the days of Adolf Berle and Gardiner Means – who published their breakthrough book, The Modern Corporation and Private Property, in 1932 – that business ownership is often separated from its most vital element, control. These [for-benefit business] designs go further by concentrating control in a deliberately chosen group, selected as stewards of the firm’s living mission. Ownership shares can … [ Read more ]

Peanut Butter on the Chin

What The Lucifer Effect, Philip Zimbardo’s landmark book on a prison experiment at Stanford University, tells us about the dangers of corporate conformity.

The 21st-Century MBA

In a world that requires business leaders to address the concerns of all their stakeholders, we must reshape management education to be both practical and aspirational.

The House That Ogilvy Built

The legendary advertising innovator David Ogilvy created an enduring organization using culture, integrity, and charm.

David Ogilvy

If you hire people who are smaller than you are, we shall become a company of dwarfs. If you hire people who are bigger than you are, we shall become a company of giants.

Getting Rid of Grades to Boost Performance

The practice of assigning letter grades to jobs has had perverse consequences. Aligning jobs with accountability is a much better idea.

Brian Dive

Accountability entails being answerable to another person for a product, process, or result that is measurable in terms of quantity, quality, and time. When reviewing an employee’s role in an accountable system, three key questions should be asked: First, why does the job exist? Does it ultimately add value for the customers? (By “customers” we mean anyone who benefits from the organization’s work or products, … [ Read more ]

Making It Easy to Do the Right Thing

In recovering from a crisis, ethical business practice and high performance aren’t opposed.

The Talent Lie

“Putting people first” can be more than a slogan.

A Better Customer Service Connection

In many service industries, customer experience is emerging as a valuable way for companies to differentiate themselves from the competition and to in­crease market share. Most companies understand this, but many are unable to improve interactions with customers enough to make a difference. Why?

Lessons for Business Schools

New books and revisited history illuminate the irrelevance of today’s MBA — and ways to make it compelling again.

Pankaj Ghemawat: The Thought Leader Interview

The seer of “semiglobalization” argues for appreciating regional distinctions.

Launch and Learn

To consistently turn out profitable new offerings, companies must integrate three distinct innovation portfolios.

Start with Sourcing

Procurement lies at the heart of a successful green strategy.

James O’Toole

[Philip Zimbardo’s] observations belie the standard explanation offered by business leaders when people in their organizations are caught misbehaving: Hey, there are a few bad apples in any barrel. Zimbardo argues that, in fact, ethical problems in organizations originate with the “barrel makers” — the leaders who, wittingly or not, create and maintain the systems within which participants are encouraged to do wrong. Hence, instead … [ Read more ]

Twenty Hubs and No HQ

A new form of global organization grounded in “gateway” countries can allow a company to operate profitably around the world.