Stefanos Zenios

Every startup is a series of hypotheses — about who’s a customer, what makes your product or service attractive to these customers, and so on. Lean startup provides a rigorous framework that you use to prove or disprove as many of these hypotheses as possible at as low a cost as possible. An interesting question is how do you generate the hypothesis? If you have not already identified the user need through your own pain point — having experienced the need firsthand — how would you discover that need? Design thinking gives you a methodology to do that. There’s an interplay. For example, in design thinking you develop a prototype that you use to get feedback — that’s very qualitative — and lean startup makes it more rigorous, so you don’t end up convincing yourself that the feedback is positive feedback.

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