Effective business intelligence relies on visibility and “actionability.” You need to be able to see information (the right information), and that information needs to lead to insights you can act on. It’s not enough to know whether a customer or product is profitable—you need to know why. Getting to the multiple dimensions of why requires business intelligence at the level of individual transactions and a methodology to translate that visibility into insight.
Content: Quotation
Authors: Paul Schroder, Sean Ryan, Steve Mehltretter
Source: Kearney
Subject: Management
Authors: Paul Schroder, Sean Ryan, Steve Mehltretter
Source: Kearney
Subject: Management
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