In this challenging economic climate, many firms are focusing on cost-cutting and on gaining short-term efficiencies. Our study of more than 3,500 consumers suggests, however, that innovation geared toward actual consumer preferences and incomes may be the best tool to achieving valuable long-term results.
Content: Article
Authors: Brian A. Johnson, Paul F. Nunes
Source: Accenture
Subjects: Innovation, Marketing / Sales
Authors: Brian A. Johnson, Paul F. Nunes
Source: Accenture
Subjects: Innovation, Marketing / Sales
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