Customer segmentation: More than just a marketing tool. Customer segmentation is at its most powerful when used as a fundamental part of the strategic process and not simply as a marketing tool. After aligning an organization to serve targeted groups identified and focused upon by a sound segmentation, a company can beat the competition with a differentiated and defensible value proposition.
Content: Article
Authors: Dorie Krawiec, Vijay Vishwanath
Source: Bain & Company
Subjects: Marketing / Sales, Strategy
Authors: Dorie Krawiec, Vijay Vishwanath
Source: Bain & Company
Subjects: Marketing / Sales, Strategy
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