If your team is debating the right mix of organic growth and acquisitions, don’t start by asking, What’s the right mix of growing organically and by acquisition? Instead, have your team focus on three different questions: How can we stretch the definition of our target customer, add to our value proposition, and commercialize our best capabilities in new ways? You and your colleagues have to answer these questions before you can resolve the team’s disagreement over the best way to grow your business.
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