Stress Test Your Company’s Competitive Edge with These 4 Questions [Archive.org URL]

Executives should be thinking about four different types of competition to maintain relevance in a changing environment. These four competition types can be positioned along two dimensions, which reflect two distinct questions: (1) “Are there customers for which to compete?” and (2) “Are we being outcompeted?”

These questions will help you identify the type of competition that currently exposes you to the greatest existential threats. Executives who consider and discuss all four types of competition will uncover important insights, and such an analysis can help move your strategy forward.

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