Many executive teams still treat innovation as a black box, the serendipitous achievement of a few gifted individuals. But our survey found that innovation leaders consistently outperformed laggards on five manageable capability areas. The disparity suggests that innovators rely on a systematic approach, not just on finding people who happen to be innovative.
Authors: Alex Roth, Darrell K. Rigby, Eric Almquist, Mitchell Leiman
Source: Bain & Company