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Business 2.0 is now part of CNNmoney and some older articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Years of research shows that the innovations most likely to take hold are those that don’t demand excessive change from the customer. Incrementalism — represented by the following eight characteristics — is key.
1. Provable
2. Divisible
3. Reversible
4. Tangible
5. Fits prior investments
6. Familiar
7. Congruent with future direction
8. Publicity value
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