The 6 Personalities of Change Rejection [Archive.org URL]

Is it any wonder that so many of us are scared of change?

Before we completed our research into this phenomenon, I often wondered how rational and intelligent people could make such sloppy and irrational arguments against obvious improvements.

Today, I have a much better idea why people resist the inevitable. If you’re unsure why those around you are having such a difficult time embracing a new change, read on. This methodology is a step-by-step plan for involving everyone in the process of change.

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