Holding onto a customer has never been harder — or more important. Proprietary Gallup research shows that the key to wooing customers isn’t price or even product. It’s emotion. Here’s how to win over fickle customers and make them love you for life.
Editor’s Note: discusses the Gallup CE11 (Customer Engagement) tool.
Author: Alec Applebaum
Source: Gallup Management Journal
Subjects: Customer Related, Marketing / Sales