Your email marketing messages are competing with every other message appearing in a customer’s inbox. Here’s a simple test to apply to your finished message to see if it will get the attention it needs and deserves. The precise formula is this: SMCCIP (Some Mail Can Cause Instant Pleasure)
S = Simple
M = Meaningful
C = Compelling
C = Curiosity
I = Immediacy
P = Personality
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Though I’m not involved with IT management, I enjoyed this article. It’s worth passing on to our IT manager. Thanks.