This report draws on interviews with 581 senior executives across industries in 18 countries, as well as Accenture’s experience in helping companies to deliver innovation.
The study demonstrates how innovative companies have shown themselves to be genuinely open-minded, unafraid of new ideas; ready even to change their most fundamental strategies if that is needed. The study found that the approach of innovators is essentially collaborative, seeking to work with others inside and outside the business. They make better use of information technology (IT) – not necessarily spending more, but understanding what it can do for them, and taking advantage of its capabilities.
Case studies drawn from experience at Avaya, Telenor, and BP, among others, demonstrate these points.
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