The Jenga Phenomenon: How eCommerce Is Reassembling Industry

challenges each player to remove as many blocks as possible from a cross-hatched tower of wooden beams and to use them to build additional stories, all without causing the tower to crash.Although the name connotes “building,” the game is about both disassembly and reassembly, and as such forms a fitting analogy for the way eCommerce is plucking out key blocks or leveling and rebuilding towers in virtually every business. The question of the hour: will such activity forever change the skyline of industry? The answer: absolutely.

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1 Comment

  1. though topical, some of the concepts introduced are quite useful and of long-lasting value (e.g. the search/selection costs framework).

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