Can an obsession with product costs ultimately hurt profits? Can products be too good for their own good? Such questions reflect the complicated relationship between product design and pricing. Companies that manage this relationship skillfully can maximize their gross margins and, in turn, fatten their R&D and marketing budgets.
Content: Article
Authors: Michael Broquist, Thomas Kratzert
Source: Kearney
Subject: Marketing / Sales
Authors: Michael Broquist, Thomas Kratzert
Source: Kearney
Subject: Marketing / Sales
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