The Power of the 2 x 2 Matrix: Using 2×2 Thinking to Solve Business Problems and Make Better Decisions

Drawing on the work of leading consultants, business school professors, social scientists, and organizational theorists, Lowy and Hood, consultants in information systems, pervasive computing technologies, and multimedia, demonstrate how to apply the 2×2 matrix, a ubiquitous representational tool, to a range of business challenges. They present 55 2×2 frameworks, created from interviews with outstanding practitioners and real case material.
Copyright © 2004 Book News, Inc., Portland, OR

Editor’s Note: read a free chapter at the book’s official site
Alex Lowy, Phil Hood
Subjects: Consulting / Analytical Tools, Management

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