Innovation thought leader Elaine Dundon offers a “how-to” prescription for building creative and strategic innovation skills at all levels of an organization (rather than focusing on decision-making levels only) – and explains how to produce measurable results that translate directly to the bottom line.
Using field-tested concepts and practical examples, and featuring easy-to-apply processes and concrete thinking tools, this straight-talking book provides a broadly applicable guide to innovation – one that’s not limited to a specific industry sector. It describes:
* The three necessary components of innovation – creative, strategic, and transformational thinking
* Methods for applying innovative thought to existing products, processes, and business models
* 90 great innovations and 90 trends to consider
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