If you want your product to be more than a one-hit wonder, customers need to know that it has staying power. Here are six ways to help you convince them, according to Rob Ricci and John Volkmann in this excerpt from their book, Momentum: How Companies Become Unstoppable Market Forces.
Content: Article
Authors: John Volkmann, Ron Ricci
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
Authors: John Volkmann, Ron Ricci
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
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