Advertising through numerous website affiliates potentially helps marketers get more bang for their buck. But the far-flung systems can also lead to fraud, says Ben Edelman. What’s the best way to manage your advertising network?
Content: Article
Author: Kim Girard
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
Author: Kim Girard
Source: Harvard Business School (HBS) Working Knowledge
Subject: Marketing / Sales
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