The Wise Marketer

Aims to provide marketing professionals with news, analysis, original research and resources to keep them ahead of the game. Site membership is required for access to the entire site but this is free and also entitles visitors to receive a free weekly e-mail marketing news update. Feature articles, either written in-house or by respected contributors, are regularly added to the site and typically contain analysis of recent industry developments, new metrics and results of surveys. All articles are complemented by links to relevant web sites, and keyword searching can retrieve any number of relevant articles from the site’s archives. [Emerald Now Annotation]

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