Thomas H. Davenport and Brook Manville

Even in this age of abundant data and rocket-science analytics, many decisions force people to draw on their accumulated wisdom to make the right call. Sometimes that’s because the absolute right answer can’t be known; the question at hand relates to a future too full of uncertainty. Other times, the optimal solution could be determined based on accessible information, but the urgency of the situation means it can’t be assembled in time. In still other cases, conflicting values come into play and the trade-offs defy easy quantification… The question is, how can we make sure those calls are made well?

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