Thomas Mannarelli

Traditional analytical models of decision-making, while appropriate for evaluating choices for which there are ample historical data, can often kill off creative ideas that might be extremely valuable.

when creative people are performing a task, if the extrinsic reasons for engaging in the task are more important than the intrinsic reasons, they will tend to perform less creatively. Outside factors encourage people to focus purely on the accuracy and consistency of the outcome; while the task may be accomplished, creativity is blocked and interest in the activity stifled. This is not to say that creativity can be promoted by eliminating compensation for performance – the most salient extrinsic factor.

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