Sheena S. Iyengar [Archive.org URL]

While history would like you to believe breakthroughs are the result of genius inspiration, or divine intervention, the truth is far more prosaic. Whether it’s the invention of basketball or an organization-wide system for learning and innovation, our greatest minds have arrived at their Eureka! moments by way of clever choosing. That is, they identified their big problem, broke it down into several subproblems, searched to find options for how each subproblem had been previously solved, and combined those options in unique ways to arrive at a novel solution.

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