PLEASE NOTE
The TCB Review is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The TCB Review is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
We have to rely both on analysis and synthesis. Analysis—taking complex things and studying and understanding them—is very useful for knowing how well something is going to work and how you might improve it or make it more efficient. It’s not very good for coming up with major new ideas. There we have to be able to synthesize many competing ideas or competing insights—even if those things are in tension—into something that is somehow a whole. What designers and design thinkers are always searching for is the alternative that’s better than the initial starting points.
Content: Quotation
Author: Tim Brown
Source: The Conference Board Review
Subjects: Design, Innovation, Trends / Analysis
Author: Tim Brown
Source: The Conference Board Review
Subjects: Design, Innovation, Trends / Analysis
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