Todd Hixon

In a deconstructed value chain, one of the surest paths to dominance is to establish a standard in a key business layer…The existence of standards benefits consumers in two fundamental ways. In the layer itself, a single standard greatly expands value for consumers by allowing them to take advantage of powerful network effects…Standards also have an enormous second-order economic impact. The adoption of a standard makes products that conform to it more substitutable, radically lowering costs throughout the entire value chain.

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