Tony Siesfeld and John-Paul Pape

It’s a cliché that you get what you measure, but managing to measures by itself rarely leads to superior value growth. To succeed, a company needs to manage performance rather than just measure it. This requires synthesizing outside-in perspectives of customers, competitors, industry patterns, and value migration with inside-out views of operations, accounting information, and cash flow. Companies that establish clear lines of sight to the metrics that matter and then make sure that employee behavior is aligned with those metrics can create enormous value growth.

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