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The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
The Mercer Management Journal is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.
Many firms have shifted their brand-related spending to more easily measured areas such as direct marketing. As a result, the reservoir of brand equity gets low and important customer touchpoints are neglected. Here’s how rigorous customer science techniques can maximize returns in those soft areas.
Content: Article
Authors: Andrew Pierce, Simon Glynn, Stephen Brien
Source: Mercer Management Journal
Subject: Marketing / Sales
Authors: Andrew Pierce, Simon Glynn, Stephen Brien
Source: Mercer Management Journal
Subject: Marketing / Sales
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