Yves Doz

Conventional wisdom would have us believe that to be a truly global enterprise, organizations need to “think global and act local”. This is deeply mistaken. The more successful global companies turn this old maxim on its head. Executives in these firms “think local”, i.e. how can the various locations in which they operate offer distinct knowledge, nurture strong distinctive local skills and benefit from those … [ Read more ]

Yves Doz

You need to think local and act global. In other words, you need to constantly ask yourself, “What can I draw from a particular local environment that is unique and different, that is going to best make use of its capabilities and competencies, that is going to best leverage this uniqueness on a worldwide basis?” So the approach is very much to think about the … [ Read more ]

Yves Doz

I think that most so-called knowledge management systems act like the Yellow Pages. They have been good at essentially two things: locating sources of knowledge internally, and tagging and cataloging existing knowledge in the company. But they haven’t been designed that well for prospecting and accessing knowledge outside the company. Most are fairly inward-looking, which is good for some consulting companies that have a lot … [ Read more ]

Yves Doz

Easily codified knowledge, the kind that knowledge systems manage pretty well, is probably the least deeply interesting knowledge, because it is not likely to provide very sustainable competitive differentiation. Learning by doing indeed leads to original operating knowledge, of a very valuable, hard-to-imitate type.

An Interview with Yves Doz

Yves Doz is Professor of Strategic Management and the Timken Chaired Professor of Global Technology and Innovation at INSEAD, and Visiting Professor at the Helsinki School of Economics. He was Dean of Executive Education (1998-2002) and Associate Dean for Research and Development (1990-1995) at INSEAD. He has also taught at the Harvard Business School, Stanford’s Graduate School of Business, Seoul National University, and Aoyama Gakuin … [ Read more ]

Extending the “easy” Business Model: What Should easyGroup Do Next?

Its signature orange logo has made the “easy” brand one of the most recognizable in Europe – a stunning feat given that easy made its debut as recently as 1995. What began with easyJet has expanded to include easyCar and easyInternet. Now the company’s New Ventures Team must decide whether the no-frills, low-cost concept can be successfully applied to movie theatres, explains Professor … [ Read more ]

Alliance Advantage: The Art of Creating Value through Partnering

Doz and Hamel review the trend toward partnering by corporations of all sizes often prompted by swift changes in technology and global competition. They provide guidelines for what works and what often results in failure when two organizations join forces informally (without contributing capital) to reach a common goal. The purpose of the book is to help managers and their companies be more successful in … [ Read more ]

Building ADP Europe: 1995-2002; GSI (A); GSI (B); ADP-GSI: The Integration Challenge and ADP

This case series examines issues of managing a large acquisition with a substantial gap in organizational culture between two companies, where the path taken is one that places an emphasis on leveraging complementarities rather than on homogenizing differences. The case is split into a comprehensive series that measures the choices made, decisions taken and the evolution over time of an acquisition managed as a partnership, … [ Read more ]

The Metanational Advantage

It’s up to CIOs to drive IT beyond national borders.

Editor’s Note: though ostensibly an article about international management, in fact the bulk of this article addresses knowledge management in the context of a global business environment. It offers a good model of 4 components of knowledge.

From Global to Metanational: How Companies Win in the Knowledge Economy

“Metanational” is the term that Jose Santos, Peter Williamson, and Yves L. Doz–management and technology professors at the international INSEAD graduate school of business–coined to describe a new type of global corporation. It refers, they explain in From Global to Metanational, to “a company that builds a new kind of competitive advantage by discovering, accessing, mobilizing, and leveraging knowledge from many locations around the world.” … [ Read more ]

Opening the Gate on gatetrade.net: The Making of the First Nordic B2B Marketplace (A), Building Critical Mass (B1), To Be or

In early 2000, four of the largest companies in Denmark began to explore an alliance aimed at the New Economy. Within months they designed a business, set strategy, and launched the first Nordic B2B e-marketplace. But they couldn’t predict how events would affect their strategies, individually or as a group.

Joining Forces: Role of Alliances in Entrepreneurial Success

Entrepreneurs or a venture team often engage in a torturous, checkered process of nurturing and idea into a successful business. Professors Yves Doz and Peter Williamson show that alliances, at different stages of venture development, may help reduce the burn rate as well as improve the chances of success. Download the full text of this working paper to find explanations on an applied managerial level, … [ Read more ]

Turning Industry Convergence to Your Advantage

Why has it proven so difficult to deliver the potential benefits of industry convergence in practice, even when the end consumer is crying out for them? Industry convergence is a straightforward idea in theory. But three things have to happen before it can be turned into practical advantages for consumers and profits for suppliers:
– Strategy convergence
– Knowledge convergence
– Context … [ Read more ]

Why Being Multinational Is No Longer Enough

Multinationals that try to force existing operations into foreign markets are in deep trouble, according to From Global to Metanational: How Companies Win in the Knowledge Economy. Instead, businesses must leverage knowledge from around the world to become “metanational.” Plus: Author Q&A.

Editor’s Note: I had some issues with this article (e.g. it tells what to do without telling how to do it and it … [ Read more ]