People often take the view that standardization is the enemy of creativity. But I think that standards help make creativity possible – by allowing for the establishment of an infrastructure, which then leads to enormous entrepreneurialism, creativity, and competitiveness.
When it comes to innovation, the question is not how to innovate but how to invite ideas. How do you invite your brain to encounter thoughts that you might not otherwise encounter? Creative people let their minds wander, and they mix ideas freely. Innovation often comes from unexpected juxtapositions, from connecting subjects that aren’t necessarily related.
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