Geopolitical uncertainty, rapid globalisation and faster business cycles mean that companies must be more flexible and responsive to changing conditions.
* But what does this mean for strategy?
* How should strategy be defined and, importantly, who should define it?
* What is the role of the CEO?
* How can leaders bridge the gulf between strategic thinking and implementation?
* How do operations influence strategy?
* Can strategy be taught or is it more a matter of experience?
* Are emerging economies like Brazil pointing the way to a different approach to strategy?
These are just some of the questions addressed by a distinguished panel of academics, consultants and business people in the EBF spring 2005 debate on strategy. Contributors include:
– Dan Schendel
– Michael Hammer
– Jim Scholes
– Katherine Beatty and Richard Hughes
– Jeffrey Kohles
– Joseph Lampel
– Henry Mintzberg
– Valerie-Ines de La Ville and Eleonore Mounoud
– Bjorn Ambos and Bodo Schlegelmilch
– Donald Sull