“Roy Williams qualified shoppers as operating in either one of two modes: transactional or relational, a few years ago. At that time some of us loafed around virtually, exchanging emails with friends, trying to complete a list of reasons that motivate people to buy things. (Thank you, Tom G. & Brett F.) More recently, we returned to compiling the list with the rest of my colleagues. The following is what we came up with, albeit likely incomplete.”
Content: Article
Author: Bryan Eisenberg
Source: GrokDotCom
Subjects: Customer Related, Marketing / Sales
Author: Bryan Eisenberg
Source: GrokDotCom
Subjects: Customer Related, Marketing / Sales
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