When to Say When: Self-Rationing, Self-Control, and Consumer Choice [Archive.org URL]

With limited resources of money, goods, and time, we all have to make tough consumption choices. Big decisions such as buying a house or taking a holiday, usually have clear-cut constraints. But what about smaller scale decisions? When it comes to the little things, how do we know when to say when? Professor Klaus Wertenbroch explains.

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