Are all the companies that supposedly go from good to great really that great after all? Or, are they merely one of a pack of pretty average performers? As these authors state, those really great companies may only be putatively great, successful but only in a middling sort of way. The authors studied the popular literature on “great” performing companies and came to their own, original conclusions.
Authors: Andrew D. Henderson, Michael E. Raynor, Mumtaz Ahmed
Source: “Ivey Business Journal”
Subject: Best Practices