Where Have You Gone, Joe DiMaggio? Just What Is Really Great Business Performance

Are all the companies that supposedly go from good to great really that great after all? Or, are they merely one of a pack of pretty average performers? As these authors state, those really great companies may only be putatively great, successful but only in a middling sort of way. The authors studied the popular literature on “great” performing companies and came to their own, original conclusions.

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